Business owners and their staff will have the opportunity to partake in two social media classes in Hilo during October to learn how to grow their online and social media presence. I’ll be teaching two classes: “Introduction to Blogging” on Oct. 10 and a class on “Dashboard Management 101”, how to effectively manage multiple social media accounts at the same time, on Oct. 26. Both classes will take place from 10 a.m. to 12 p.m. on their respective dates at the Hawaii Innovation Center at Hilo, (HICH), 117 Kiawe St.
Intro to Blogging
Blogging is an excellent way for business owners to showcase their expertise in their respective field, as well as educate new and existing customers. For instance, realtors can blog about living in certain parts of the island or a wedding photographer can share tips on making the most of their wedding photography.
During the years that I’ve taught social media in Hawaii, I’ve found that many business owners know that blogging in today’s online oriented world can help grow their business, yet they don’t know where to start or what to do when it comes to blogging.
In this “Intro to Blogging” class, I’ll show you how to create an editorial calendar based on your specific market and target audience. What’s more, I’ll take a single blog post and demonstrate how to turn it into five different Facebook posts and tweets thereby enabling you to receive additional social media coverage for your company.
Dashboard Management 101
Another area where business owners have difficulty with social media is finding the time to post to multiple different social media accounts. It seems like there is never enough time in the day to post, tweet, and share on top of the daily demands of managing a business. There are several different free online tools, called dashboard management programs that enable people to write and schedule social media posts to multiple different platforms at the same time. Using such tools enables business owners and their staff to streamline their online business presence and spend less time posting and more time growing their business’ bottom line.
As a seasoned public speaker, social media trainer, and writer, I’ve taught dozens of social media classes across Hawaii Island at the university level and for corporate clients, providing practical, easy to understand steps to business owners looking to grow their business online. A member of the Social Media Club Hawaii board of directors, I’ve also organized more than 12 community social media events across the Big Island and am often a featured speaker talking about social media at conferences and events.